Check out the websites of successful businesses in your industry and local area. Many of them likely have a blog. If your competitors don’t have one, creating one can set your business apart.
Blog Articles Offer Many Benefits.
- Drive traffic to your website
- Keep existing customers updated
- Create opportunities for social media channels posts, emails, and newsletters
- Engage target audience
- Enhance Search Engine Optimization (SEO) – being found on search engines like Google
- Align with a modern content-driven digital marketing strategy
Inbound Marketing > Outbound Marketing
Gone are the days of using only traditional advertising tactics. In this digital age, it’s more important than ever to use content marketing, which is a component of inbound marketing. What does that mean?
According to Hubspot:
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.”
Content is [Still] King
Businesses will pay hundreds of dollars, and sometimes thousands or millions, on advertisements that provide only temporary exposure of their brand to a broad audience, but don’t necessarily reach many prospects in their key audience. On the other hand, blog posts drive traffic to your website organically, bringing in the people who are already interested in the subject matter of your business. This helps build awareness of your brand, and can convert website visitors into customers or clients. Plus, blog articles live on forever! Once they’re out there, you don’t have to continue paying for the exposure like you would an advertisement. This means you’ll receive a better return on investment (ROI).
…And Context is Queen
Throwing a bunch of content on a website (or elsewhere) won’t necessarily create leads. Great content must not only resonate with readers, but it also has to be delivered to the right people, at the right time, and in the right way.
Guided Content Marketing can help. Let’s connect!
